AB45 1 - Banff

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Leaflet Distribution Population Targeting

Knowing the population of an area could facilitate the planning of leaflet distribution campaign. Types of businesses who may have a vested interest in population data could be fast food restaurants, short terms loan company and or marketing companies.

Your leaflet distribution plans would not be limited to these business sectors, it however highlights the flexibility of your direct marketing venture opening doors to the use of population data for leaflet distribution and or flyer distribution campaigns.

Total number of People 4016
Males
1935
Females
2081
Aged 0 to 15
697
Aged 16 to 74
2892
Age 75 and over
427
Marital status (all people aged 16 and over)
Single (never married)
1009
Married
1583
In a registered same-sex civil partnership
2
Separated
111
Divorced
278
Widowed
336
Composition (all households)
One person households
708
Married couple households
593
Cohabiting couple households
171
Lone parent households: with dependent children
109
Lone parent households: with non-dependent children only
52
All other households
55

Leaflet Distribution Ethnicity and Religion Targeting

People in Banff are mostly and of the faith. To help you further with your door to door distribution campaign, here are some additional facts to consider as part of your leaflet distribution delivery campaign.

Ethnicity - Largest ethnic group(s)
White
3950
Black
3
Asian
45
Arab
1
Mixed
12
Other
5

Depending on the leaflet distribution campaign; faith can be an important factor when deciding which postcode sector to target in Thistle Court,Aberdeen. Below is a breakdown of the faith diaspora in AB45 1, Banff.

Religion (all people)
Christian
1960
Muslim
10
Jewish
0
Hindu
6
Sikh
2
Buddhist
7
Other religion
13
No religion
1711
Religion not stated
307

Leaflet Distribution Health Targeting

Knowing your target audiences health situation could make a difference to your leaflet distribution campaign. This could be particularly useful to gyms or health clubs who wish to locate and offer incentives to increase the prospects of a leaflet distribution delivery.

All people
Day-to-day activities limited a lot
370
Day-to-day activities limited a little
519
Day-to-day activities not limited
3127
Day-to-day activities limited a lot: Age 16 to 64
159
Day-to-day activities limited a little: Age 16 to 64
227
Day-to-day activities not limited: Age 16 to 64
2098
Very good health
1929
Good health
1317
Fair health
587
Bad health
142
Very bad health
41
Provides no unpaid care
3706
Provides 1 to 19 hours unpaid care a week
174
Provides 20 to 49 hours unpaid care a week
50
Provides 50 or more hours unpaid care a week
86

Leaflet Distribution Work Targeting

Knowing if the target audience in AB45 1 Banff are in work and can afford your product or service is key to any successful leaflet distribution and should be considered when conducting a leaflet distribution door drop campaign. Below are the statistics we hold on individuals within Banff relating to employment and work.

Economically active
Employee: Part-time
480
Employee: Full-time
1099
Self-employed with employees: Part-time
9
Self-employed with employees: Full-time
48
Self-employed without employees: Part-time
37
Self-employed without employees: Full-time
101
Unemployed
121
Full-time student
80

Leaflet Distribution Education Targeting

All Levels
Level 1 qualifications
914
Level 2 qualifications
393
Apprenticeship
N/A
Level 3 qualifications
248
Level 4 qualifications and abov
666
No qualifications
1098
Other qualifications
N/A

Within a 1 mile radius

AB45 1

Banff

1952

£97.6

AB44 1

Macduff

2025

£101.25