Leaflet Paper Sizes Explained

Everyone knows that leaflets and flyers are a very important promotional tool for businesses of all sizes nowadays. They are especially important for SMEs, because they are often a core part of how they promote their products and services.

So, let’s take a look at the most popular page sizes for leaflets and flyers.

The most popular page sizes for leaflets and flyers are: A4, A5, A6 and DL.

The largest page size is A4 (297mm x 210mm). This is also the most recommended size for flyers and leaflets. You can highlight all the benefits of your product. It has enough space for it.

A4 are used for trade shows and conferences, but you can use it for whatever you need it.

A5 is the most popular flyer size. It’s half the size of A4. They are often used to provide an additional information on your products. You should use the space well, because they are smaller than A4.

A5 are used for direct mail campaigns, but you can also use it for promoting products, services, events or special offers.

Another popular size is A6, which is off similar size to that of a postcard (148mm x 105mm).

A6 is very popular in the retail industry. They are used as a filler for pushing an upcoming sale or event.

DL flyers are 1/3 A4 page (210mm x 99mm). They fit perfectly into DL envelops. They are also popular in the food industry, because they can be used as a menu. They are used for trade shows and direct mail campaign. They have a small size so everyone can grab and put them in the pocket or bag. Also they are cheaper than the other sizes.