Postcode Sector

B32 2 - California,Birmingham

Price per letterbox

£0.05*

Max letterboxes

Leaflet Distribution Population Targeting

Knowing the population of an area could facilitate the planning of leaflet distribution campaign. Types of businesses who may have a vested interest in population data could be fast food restaurants, short terms loan company and or marketing companies.

Your leaflet distribution plans would not be limited to these business sectors, it however highlights the flexibility of your direct marketing venture opening doors to the use of population data for leaflet distribution and or flyer distribution campaigns.

Total number of People 12079
Males
5692
Females
6387
Aged 0 to 15
2883
Aged 16 to 74
8337
Age 75 and over
859
Marital status (all people aged 16 and over)
Single (never married)
3911
Married
3482
In a registered same-sex civil partnership
34
Separated
300
Divorced
822
Widowed
647
Composition (all households)
One person households
1650
Married couple households
1272
Cohabiting couple households
448
Lone parent households: with dependent children
737
Lone parent households: with non-dependent children only
254
All other households
414

Leaflet Distribution Ethnicity and Religion Targeting

People in California,Birmingham are mostly and of the faith. To help you further with your door to door distribution campaign, here are some additional facts to consider as part of your leaflet distribution delivery campaign.

Ethnicity - Largest ethnic group(s)
White
8226
Black
1272
Asian
1471
Arab
92
Mixed
865
Other
153

Depending on the leaflet distribution campaign; faith can be an important factor when deciding which postcode sector to target in Thistle Court,Aberdeen. Below is a breakdown of the faith diaspora in B32 2, California,Birmingham.

Religion (all people)
Christian
6709
Muslim
928
Jewish
13
Hindu
194
Sikh
348
Buddhist
36
Other religion
26
No religion
2910
Religion not stated
915

Leaflet Distribution Health Targeting

Knowing your target audiences health situation could make a difference to your leaflet distribution campaign. This could be particularly useful to gyms or health clubs who wish to locate and offer incentives to increase the prospects of a leaflet distribution delivery.

All people
Day-to-day activities limited a lot
1153
Day-to-day activities limited a little
1167
Day-to-day activities not limited
9759
Day-to-day activities limited a lot: Age 16 to 64
521
Day-to-day activities limited a little: Age 16 to 64
632
Day-to-day activities not limited: Age 16 to 64
6342
Very good health
5594
Good health
3904
Fair health
1720
Bad health
635
Very bad health
226
Provides no unpaid care
10871
Provides 1 to 19 hours unpaid care a week
703
Provides 20 to 49 hours unpaid care a week
165
Provides 50 or more hours unpaid care a week
340

Leaflet Distribution Work Targeting

Knowing if the target audience in B32 2 California,Birmingham are in work and can afford your product or service is key to any successful leaflet distribution and should be considered when conducting a leaflet distribution door drop campaign. Below are the statistics we hold on individuals within California,Birmingham relating to employment and work.

Economically active
Employee: Part-time
1131
Employee: Full-time
3057
Self-employed with employees: Part-time
26
Self-employed with employees: Full-time
93
Self-employed without employees: Part-time
122
Self-employed without employees: Full-time
247
Unemployed
655
Full-time student
252

Leaflet Distribution Education Targeting

All Levels
Level 1 qualifications
1272
Level 2 qualifications
1325
Apprenticeship
200
Level 3 qualifications
968
Level 4 qualifications and above
2236
No qualifications
2670
Other qualifications
525

Within a 1 mile radius

B29 5

Weoley Castle,Birmingham

5033

£251.65

B32 3

Woodgate,Birmingham

5146

£257.3

B32 2

California,Birmingham

6201

£310.05

B32 1

Quinton,Birmingham

3411

£170.55

B68 0

Warley,Oldbury

5105

£255.25