Leaflet Distribution Population Targeting
Knowing the population of an area could facilitate the planning of
leaflet distribution campaign. Types of businesses who may have a
vested interest in population data could be fast food restaurants,
short terms loan company and or marketing companies.
Your leaflet distribution plans would not be limited to these
business sectors, it however highlights the flexibility of your
direct marketing venture opening doors to the use of population
data for leaflet distribution and or flyer distribution campaigns.
|
Total number of People 2593
|
| Males |
1249
|
| Females |
1344
|
| Aged 0 to 15 |
319
|
| Aged 16 to 74 |
2007
|
| Age 75 and over |
267
|
|
Marital status (all people aged 16 and over)
|
| Single (never married) |
1032
|
| Married |
615
|
| In a registered same-sex civil partnership |
7
|
| Separated |
92
|
| Divorced |
307
|
| Widowed |
221
|
|
Composition (all households)
|
| One person households |
884
|
| Married couple households |
208
|
| Cohabiting couple households |
154
|
| Lone parent households: with dependent children |
91
|
| Lone parent households: with non-dependent children only |
43
|
| All other households |
74
|
Leaflet Distribution Ethnicity and Religion Targeting
People in Dumfries are mostly and of the faith.
To help you further with your door to door distribution campaign,
here are some additional facts to consider as part of your leaflet
distribution delivery campaign.
|
Ethnicity - Largest ethnic group(s)
|
| White |
2500
|
| Black |
8
|
| Asian |
72
|
| Arab |
1
|
| Mixed |
10
|
| Other |
2
|
Depending on the leaflet distribution campaign; faith can be an
important factor when deciding which postcode sector to target in
Thistle Court,Aberdeen. Below is a breakdown of the faith diaspora
in DG1 2, Dumfries.
|
Religion (all people)
|
| Christian |
1266
|
| Muslim |
11
|
| Jewish |
0
|
| Hindu |
10
|
| Sikh |
12
|
| Buddhist |
13
|
| Other religion |
7
|
| No religion |
1069
|
| Religion not stated |
205
|
Leaflet Distribution Health Targeting
Knowing your target audiences health situation could make a
difference to your leaflet distribution campaign. This could be
particularly useful to gyms or health clubs who wish to locate and
offer incentives to increase the prospects of a leaflet
distribution delivery.
|
All people
|
| Day-to-day activities limited a lot |
364
|
| Day-to-day activities limited a little |
374
|
| Day-to-day activities not limited |
1855
|
| Day-to-day activities limited a lot: Age 16 to 64 |
178
|
| Day-to-day activities limited a little: Age 16 to 64 |
207
|
| Day-to-day activities not limited: Age 16 to 64 |
1358
|
| Very good health |
1076
|
| Good health |
824
|
| Fair health |
466
|
| Bad health |
173
|
| Very bad health |
54
|
| Provides no unpaid care |
2410
|
| Provides 1 to 19 hours unpaid care a week |
84
|
| Provides 20 to 49 hours unpaid care a week |
31
|
| Provides 50 or more hours unpaid care a week |
68
|
Leaflet Distribution Work Targeting
Knowing if the target audience in DG1 2
Dumfries are in work and can afford your product
or service is key to any successful leaflet distribution and
should be considered when conducting a leaflet distribution door
drop campaign. Below are the statistics we hold on individuals
within Dumfries relating to employment and work.
|
Economically active
|
| Employee: Part-time |
315
|
| Employee: Full-time |
724
|
| Self-employed with employees: Part-time |
4
|
| Self-employed with employees: Full-time |
19
|
| Self-employed without employees: Part-time |
13
|
| Self-employed without employees: Full-time |
51
|
| Unemployed |
147
|
| Full-time student |
65
|
Leaflet Distribution Education Targeting
|
All Levels
|
| Level 1 qualifications |
535
|
| Level 2 qualifications |
314
|
| Apprenticeship |
N/A
|
| Level 3 qualifications |
204
|
| Level 4 qualifications and above |
472
|
| No qualifications |
749
|
| Other qualifications |
N/A
|