Leaflet Distribution Population Targeting
Knowing the population of an area could facilitate the planning of
leaflet distribution campaign. Types of businesses who may have a
vested interest in population data could be fast food restaurants,
short terms loan company and or marketing companies.
Your leaflet distribution plans would not be limited to these
business sectors, it however highlights the flexibility of your
direct marketing venture opening doors to the use of population
data for leaflet distribution and or flyer distribution campaigns.
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Total number of People 2593
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{% show_stats field="Males" val=self.seo.males total=self.total
%} {% show_stats field="Females" val=self.seo.females
total=self.total %} {% show_stats field="Aged 0 to 15"
val=self.seo.age_15 total=self.total %} {% show_stats
field="Aged 16 to 74" val=self.seo.age_74 total=self.total %} {%
show_stats field="Age 75 and over" val=self.seo.age_75
total=self.total %}
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Marital status (all people aged 16 and over)
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{% show_stats field="Single (never married)"
val=self.seo.martial_single total=self.total %} {% show_stats
field="Married" val=self.seo.martial_married total=self.total %}
{% show_stats field="In a registered same-sex civil partnership"
val=self.seo.martial_partnership total=self.total %} {%
show_stats field="Separated" val=self.seo.martial_separated
total=self.total %} {% show_stats field="Divorced"
val=self.seo.martial_divorced total=self.total %} {% show_stats
field="Widowed" val=self.seo.martial_widowed total=self.total %}
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Composition (all households)
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{% show_stats field="One person households"
val=self.seo.household_one_person total=self.total %} {%
show_stats field="Married couple households"
val=self.seo.household_married_couple total=self.total %} {%
show_stats field="Cohabiting couple households"
val=self.seo.household_lone_cohabiting total=self.total %} {%
show_stats field="Lone parent households: with dependent
children" val=self.seo.household_lone_parent_with
total=self.total %} {% show_stats field="Lone parent households:
with non-dependent children only"
val=self.seo.household_lone_parent total=self.total %} {%
show_stats field="All other households"
val=self.seo.household_others total=self.total %}
Leaflet Distribution Ethnicity and Religion Targeting
People in Dumfries are mostly and of the faith.
To help you further with your door to door distribution campaign,
here are some additional facts to consider as part of your leaflet
distribution delivery campaign.
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Ethnicity - Largest ethnic group(s)
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{% show_stats field="White" val=self.seo.ethnic_white
total=self.total %} {% show_stats field="Black"
val=self.seo.ethnic_black total=self.total %} {% show_stats
field="Asian" val=self.seo.ethnic_asian total=self.total %} {%
show_stats field="Arab" val=self.seo.ethnic_arab
total=self.total %} {% show_stats field="Mixed"
val=self.seo.ethnic_mixed total=self.total %} {% show_stats
field="Other" val=self.seo.ethnic_other total=self.total %}
Depending on the leaflet distribution campaign; faith can be an
important factor when deciding which postcode sector to target in
Thistle Court,Aberdeen. Below is a breakdown of the faith diaspora
in DG1 2, Dumfries.
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Religion (all people)
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{% show_stats field="Christian" val=self.seo.religion_christian
total=self.total %} {% show_stats field="Muslim"
val=self.seo.religion_muslim total=self.total %} {% show_stats
field="Jewish" val=self.seo.religion_jewish total=self.total %}
{% show_stats field="Hindu" val=self.seo.religion_hindu
total=self.total %} {% show_stats field="Sikh"
val=self.seo.religion_sikh total=self.total %} {% show_stats
field="Buddhist" val=self.seo.religion_buddhist total=self.total
%} {% show_stats field="Other religion"
val=self.seo.religion_other total=self.total %} {% show_stats
field="No religion" val=self.seo.religion_no total=self.total %}
{% show_stats field="Religion not stated"
val=self.seo.religion_not_stated total=self.total %}
Leaflet Distribution Health Targeting
Knowing your target audiences health situation could make a
difference to your leaflet distribution campaign. This could be
particularly useful to gyms or health clubs who wish to locate and
offer incentives to increase the prospects of a leaflet
distribution delivery.
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All people
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{% show_stats field="Day-to-day activities limited a lot"
val=self.seo.health_dtd_activities_limited_alot total=self.total
%} {% show_stats field="Day-to-day activities limited a little"
val=self.seo.health_dtd_activities_limited_little
total=self.total %} {% show_stats field="Day-to-day activities
not limited" val=self.seo.health_dtd_activities_no_limit
total=self.total %} {% show_stats field="Day-to-day activities
limited a lot: Age 16 to 64"
val=self.seo.health_dtd_activities_limited_alot_16
total=self.total %} {% show_stats field="Day-to-day activities
limited a little: Age 16 to 64"
val=self.seo.health_dtd_activities_limited_little_16
total=self.total %} {% show_stats field="Day-to-day activities
not limited: Age 16 to 64"
val=self.seo.health_dtd_activities_no_limit_16 total=self.total
%} {% show_stats field="Very good health"
val=self.seo.health_very_good_health total=self.total %} {%
show_stats field="Good health" val=self.seo.health_good_health
total=self.total %} {% show_stats field="Fair health"
val=self.seo.health_fair_health total=self.total %} {%
show_stats field="Bad health" val=self.seo.health_bad_health
total=self.total %} {% show_stats field="Very bad health"
val=self.seo.health_very_bad_health total=self.total %} {%
show_stats field="Provides no unpaid care"
val=self.seo.health_provides_no_unpaid_care total=self.total %}
{% show_stats field="Provides 1 to 19 hours unpaid care a week"
val=self.seo.health_19_unpaid_care total=self.total %} {%
show_stats field="Provides 20 to 49 hours unpaid care a week"
val=self.seo.health_49_unpaid_care total=self.total %} {%
show_stats field="Provides 50 or more hours unpaid care a week"
val=self.seo.health_50_unpaid_care total=self.total %}
Leaflet Distribution Work Targeting
Knowing if the target audience in DG1 2
Dumfries are in work and can afford your product
or service is key to any successful leaflet distribution and
should be considered when conducting a leaflet distribution door
drop campaign. Below are the statistics we hold on individuals
within Dumfries relating to employment and work.
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Economically active
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{% show_stats field="Employee: Part-time"
val=self.seo.work_economically_active_employee_part_time
total=self.total %} {% show_stats field="Employee: Full-time"
val=self.seo.work_economically_active_employee_full_time
total=self.total %} {% show_stats field="Self-employed with
employees: Part-time"
val=self.seo.work_economically_active_self_employed_with_employees_part_time
total=self.total %} {% show_stats field="Self-employed with
employees: Full-time"
val=self.seo.economically_active_self_employed_with_employees_full_time
total=self.total %} {% show_stats field="Self-employed without
employees: Part-time"
val=self.seo.economically_active_self_employed_without_employees_part_time
total=self.total %} {% show_stats field="Self-employed without
employees: Full-time"
val=self.seo.economically_active_self_employed_without_employees_full_time
total=self.total %} {% show_stats field="Unemployed"
val=self.seo.economically_active_unemployed total=self.total %}
{% show_stats field="Full-time student"
val=self.seo.economically_active_full_time_student
total=self.total %}
Leaflet Distribution Education Targeting
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All Levels
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{% show_stats field="Level 1 qualifications"
val=self.seo.edu_lvl1 total=self.total %} {% show_stats
field="Level 2 qualifications" val=self.seo.edu_lvl2
total=self.total %} {% show_stats field="Apprenticeship"
val=self.seo.edu_apprenticeship total=self.total %} {%
show_stats field="Level 3 qualifications" val=self.seo.edu_lvl3
total=self.total %} {% show_stats field="Level 4 qualifications
and abov" val=self.seo.edu_lvl4 total=self.total %} {%
show_stats field="No qualifications" val=self.seo.edu_no
total=self.total %} {% show_stats field="Other qualifications"
val=self.seo.edu_other total=self.total %}